Mountain Dew Retro Rebrand

A Visual Communications IV project where we were tasked to take a drink brand and revamp it in a retro style. I chose to take the intense, dude-bro feel out of Mountain Dew and create a more approachable look that everyone can enjoy! I learned a lot about the components incorporated in retro styling, such as typefaces, textures, and use of color. The elements that make up this project were all created in Adobe Illustrator and Photoshop.

I started off with a new bottle design that would reflect the style of the 1970's. This created a good base for the new label designs.

The main wrap around label features a brand new toned-down color palette, a new 1970's style logo, fun shapes, and some texture to play into the retro theme.

A small upper label for the neck of the bottle was perfect to add some visual interest to the packaging and seemed to be the perfect location for the slogan I created for the brand, "The only dew for you!". I included mountains (for obvious reasons) and some fun abstract shapes to give the packaging some personality.

I created an instagram web advertisement to showcase the new retro styling and feel for Mountain Dew. This featured the new bottles, packaging, color palette, and slogan.

↑Back to Top