Lululemon Skate: A Website Concept

This project was a design challenge in an Art Direction I class. The purpose was to create wireframes for a Lululemon website, but there was a twist. I was to choose a new demographic that Lululemon doesn't typically market to. I chose to market towards the skateboarding community.

I thought it would be a good idea to promote that the material was flexible and durable as skateboarders tend to twist into different positions as well as take many falls.

I also included that the material is sweat wicking to help regulate temperatures so that the consumers would be comfortable while wearing the product. On the product page I included clothing options that would appeal to the “skateboarder aesthetic”.

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